won't bow down

“These guys aren’t good enough for the NBA.” That very public statement from LeBron James was just one of many challenging the credibility of the Pelicans franchise.

Facing a pivotal moment, the Pelicans franchise needed to rally its base and prove without a shadow of a doubt that The Pelicans were for real. We dug into the defiant DNA of New Orleans to create an authentic rallying cry that caught cultural fire, got the city behind the team, and put the rest of the NBA on notice.